What is the difference between an agent and a distributor?
An agent finds customers for the principal, who sells to them directly and pays the agent commission. A distributor buys the products and resells them on its own account.
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A commercial agency agreement appoints an agent to find customers or negotiate sales for a business in return for commission. Where the agent negotiates the sale of goods, the Commercial Agents (Council Directive) Regulations 1993 give the agent rights that cannot be excluded, including minimum notice and a payment when the agency ends.
Use one when you appoint a self-employed sales agent, or when you are the agent. Agents who buy and resell products themselves are distributors, not agents.
Products, territory and whether the appointment is exclusive.
Whether the agent can only negotiate or can also sign contracts.
Rate, basis and when it is earned and paid.
Duties of good faith on both sides, as the Regulations require for goods agents.
Notice periods no shorter than the statutory minimums.
Indemnity or compensation for a goods agent.
Different rules can apply elsewhere in the UK: see the Scotland version of this guide.
See a specimen commercial agency agreement — a short illustration of the structure and key clauses, laid out as the app produces them.
An agent finds customers for the principal, who sells to them directly and pays the agent commission. A distributor buys the products and resells them on its own account.
Not for a goods agent covered by the Regulations, except in limited cases such as termination for the agent's serious breach. Choosing an indemnity instead caps the amount.
Be Contract Wise's powerful, carefully prepared drafting tools turn a short set of plain-English questions into a commercial agency agreement under the law of England and Wales, laid out to a professional standard, with an explanation of every clause. Simple or complex, export to Word or PDF.
Start drafting — freeBrowse all guidesReviewed 2026-09-24. General legal information about the law of England and Wales, not legal advice.