Specimen influencer (England and Wales)

This Influencer is made this [  ] day of [insert month] [insert year] between:

(a)[PARTY 1 NAME] LIMITED, a company incorporated in England and Wales with company number [number], whose registered office is at [address] (the “[Short name]”)

(b)[PARTY 2 NAME] LIMITED, a company incorporated in England and Wales with company number [number], whose registered office is at [address] (the “[Short name]”)

together herein referred to as the “Parties” or individually as a Party

(A)The Brand wishes to engage the Creator to create and publish promotional content for the Campaign.

The Parties agree as follows:

In this Agreement, the following definitions apply:

“Agreement” means this agreement including its Schedule.

“Content” means the content created by the Creator under this Agreement.

“Deliverables” means the content, platforms and posting dates set out in the Schedule.

“Usage Period” means the period set out in the Schedule.

2.1The Creator shall create and publish the Deliverables in accordance with the Schedule and the Brand's reasonable brief.

2.2The Creator shall submit each item of Content to the Brand for approval, and the Brand shall approve or request changes within 48 hours.

The Creator shall clearly label all Content as advertising, including the label “#ad” at the start of each post, in accordance with the CAP Code and applicable guidance.

The Creator grants the Brand a non-exclusive licence to reuse the Content on the Brand's own channels and in paid advertising during the Usage Period.

5.1Nothing in this Agreement limits or excludes the liability of either party for death or personal injury caused by its negligence, for fraud or fraudulent misrepresentation, or for any other liability which cannot be limited or excluded by law.

5.2Subject to clause 5.1, neither party shall be liable to the other, whether in contract, tort (including negligence), breach of statutory duty or otherwise, for any loss of profits or any indirect or consequential loss.

5.3Subject to clause 5.1, each party's total liability to the other arising under or in connection with this Agreement shall be limited to the total sums paid and payable under this Agreement in the 12 months immediately before the date on which the claim arose.

6.1Either party may terminate this Agreement immediately by written notice if the other party commits a material breach which, if capable of remedy, it fails to remedy within 30 days of written notice requiring it to do so.

6.2Termination does not affect any rights or remedies which have accrued as at the date of termination.

Any notice under this Agreement shall be in writing and delivered by hand, by pre-paid first-class post or by email to the address of the recipient set out in this Agreement, or such other address as it notifies.

This Agreement constitutes the entire agreement between the parties and supersedes all previous agreements, promises and understandings between them relating to its subject matter.

No variation of this Agreement shall be effective unless it is in writing and signed by or on behalf of each of the parties.

A person who is not a party to this Agreement shall not have any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of this Agreement.

This Agreement may be executed in any number of counterparts, each of which when executed shall constitute a duplicate original, but all the counterparts shall together constitute the one agreement.

12.1If a dispute arises out of or in connection with this Agreement, the parties shall first attempt to resolve it by negotiation between senior representatives.

12.2If the dispute is not resolved within 30 days, the parties shall attempt to settle it by mediation in accordance with the CEDR Model Mediation Procedure.

12.3If the dispute is not settled by mediation within 60 days of the mediator's appointment, either party may refer it to the courts of England and Wales.

This Agreement shall be governed by and construed in accordance with the laws of England and Wales.

This Agreement has been entered into on the date stated at the beginning of it.

[Details of the influencer: parties' particulars, description, price and timetable.]